Brand Family logotyp Agrol


Differences made coherent

Heating pellets, lubricating oils, and a credit card are perhaps not the easiest products to group under a common brand. But these three products have a common target audience, Swedish farmers. Lantmännen created a common platform, and Brand Family created a design strategy with family and community as its defining traits, then made style sheets for each segment. A well-managed brand is a pleasure to own.