NyföretagarCentrum believes in entrepreneurs’ capacity to develop society. It is a membership driven organisation that offers cost-free help to anyone who wants to start a business. The various offices offer assistance in 200 municipalities, and the enthusiastic communication at each office points in slightly different directions. Brand Family created a basic logo, and from this logo, a logo system with 97 sub-brands. With the help of clear graphic guidelines, each office now considers itself a part of a larger and stronger organisation.