Brand Family logotyp Plan Flickkampanj
Brand Family logo for Plan Girls Campaign

Plan Sverige

On behalf of children's rights

Plan is an international aid organisation that promotes the political rights of children and conducts sponsorship programs in over 50 countries. The campaign “Because I’m a Girl” started in 2012 in connection with The United Nation’s International Girls Day, which was founded under Plan’s initiative. The aims of the campaign is to ensure that 4 million or more girls complete their school education, 40 million children learn about equality, and the rights of 400 million children are realised through political and social change. Brand Family is honoured to be a part of these changes and is contributing to the cause by developing Plan’s global communication strategies and a graphic profile, as well as producing ongoing advertising campaigns and commercials.